Real estate agents are always looking for new ways to attract potential clients and make sales. With the help of professional real estate marketing strategies, they can improve their business and generate more profit.
One of the best ways to attract new clients is by targeting expired listings. These are properties that have been on sale for a while without receiving any offers. If a property is not sold within a certain period of time, it will be removed from the market.
Here are a few reasons why any realtor should consider implementing an expired listing postcard campaign:
1. The Competition Is Not As Fierce
There is less competition when it comes to buying an expired listing because there are fewer buyers. This means that you have a higher chance of getting the property before someone else does.
2. They Have More Flexibility
Since there are fewer buyers, the seller may be more flexible with the price and terms of their contract, making them easier to negotiate with than if they were selling their home in its current condition.
3. They Are Usually Better Deals
Typically, when a homeowner decides not to sell their home after offering it on the market for 30 days or more, they lower their price to make it more affordable for potential buyers. This often translates into better deals for buyers.
How To Go About An Expired Listing Postcard Campaign
Invest in an expired listing postcard campaign within a specific radius of your office. If you are a realtor that works in an area where there are many foreclosures, this can be particularly effective as many people who buy and sell homes often don’t know about expired listings.
Direct mail is still one of the most effective ways to reach buyers, even if they’ve already purchased a home or moved away from the area you’re targeting.
Another great way to find out where these expired listings are located is by using social media sites such as Facebook, Instagram, and Twitter. You can search for people who live in the town where your property is located and then see if they mention anything about their home being for sale or not.
Once you know where these houses are located, then you can start contacting them directly or even through their friends or family members if possible.
Cold calling is also an incredibly effective way of getting your phone ringing with leads, but it’s also one of the most intimidating since it is more or less a numbers game. The more calls you make, the more opportunities you’ll have to connect with prospects who are ready to hear what you have to say.
The Final Word
The real estate market is changing, and it’s getting increasingly difficult to find good homes for sale. The days of having tons of listings to choose from are long gone — now you need to be proactive in finding the right home.
One way you can do this is by targeting expired listings in your area. These homes already had interested buyers, so they’re a great place to start looking for your next home. Once you’ve determined how long a home should be on the market before you target it, send out postcards to all homes that meet your criteria within a specific radius.
